How we work
The Pod.
- Efficient Communications
- Clear Structure
- Specialist in each area
- Scale on demand
- THE STRUCTURE
Square pegs, square holes.
Your brand
The Client
One team to
brief.
One invoice.
One point of accountability.
One brief in.
One team out.
Henry & Matt
Founder Oversight
Support team
Specialist capacity
Partner Tech Stack
Triple Whale · Motion · Shopify
- INSIDE THE POD
Three specialists.
Specialist jobs.
Most agencies have account managers passing briefs to execution teams.
We don't. In a Pod, every person is a practitioner. They do the work.
They own the results.
01
Creative Lead
ALL CREATIVE PRODUCTION
Owns every piece of creative output on the account — video, static, UGC direction, animated assets. Briefed by data from the Intelligence Strategist. Measured by performance, not aesthetics. Not waiting for a separate studio to turn things around.
02
Media Planner
DAY-TO-DAY OPTIMISATION
Runs the paid media accounts — Meta, Google, and any additional channels. Responsible for campaign structure, budget allocation, bid strategy, and daily performance. They're in the accounts every day. Not once a week.
03
Intelligence Strategist
DATA, FORECASTING & THE FULL STORY
The person who makes sure all decisions are grounded in real numbers. Owns attribution via Triple Whale, creative analytics via Motion, forecasting, and growth modelling. Tells you not just what happened, but what to do next.
- DAY TO DAY
Who does what.
Every single day.
Creative Lead
- Writes creative briefs informed by Motion data
- Manages the 6-week creative testing roadmap
- Tags all creative in Motion for performance analysis
- Rotates underperformers, scales winning concepts
- Produces all video, static and animated creative assets
- Sources and directs UGC creators where relevant
Media Planner
- Daily campaign optimisation across Meta and Google
- Budget allocation and reallocation in real time
- Bid strategy — tROAS, tCPA, Advantage+
- Audience architecture and signal management
- New channel testing and onboarding
- Weekly performance reporting and pacing
Intelligence Strategist
- Builds and maintains Triple Whale dashboards
- Monthly LTV and cohort reporting
- Quarterly growth forecasting and modelling
- Attribution setup across all active channels
- Stock management automation and alerting
- Feeds data back into creative and media decisions
- DAY TO DAY
Who does what.
Every single day.
Henry & Matt
Founder Oversight
Not ivory-tower founders. Henry (Managing Director) and Matt (Operations Director) have oversight on every single account and are a genuine senior point of contact, not just a name on a credentials deck.
Partner Tech Stack
Triple Whale - Motion - Shopify
Every Pod runs on the same intelligence infrastructure. Triple Whale for attribution and LTV. Motion for creative analytics. Shopify Flow for stock automation. These aren't optional extras, they're built into how we work.
Internal and external support teams
Specialist overflow capacity
We also have a team of support staff, and maintain a vetted network of specialist contractors for production surges, new channel builds, or capability gaps. You get surge capacity without paying for it when you don't need it.
Agency Partners
Trusted by other agencies
We're the agency other agencies bring in for specialist audits and forecasting. That trust means we're held to a higher standard — because our clients include people who know exactly what good looks like.
- WHY IT WORKS
No handoffs. No lost briefs.
No junior teams doing senior work.
Specialists, not generalists
A Creative Lead who only does creative. A Media Planner who only runs media. An Intelligence Strategist who only does data. Every person is the best at what they do, because it's all they do.
Continuity over rotation
The same three people on your account from day one. They learn your brand, your customers, your seasonal patterns. Knowledge compounds. Agencies that rotate account teams reset that compounding every 6 months.
Speed through structure
Because the Pod structure is fixed and the roles are clear, decisions happen fast. The Media Planner doesn't wait for a strategy meeting to reallocate budget. The Creative Lead doesn't wait for a design team to produce assets. They act.