Intelligence & Analytics
We build systems that tell us how to make ads that scale.
- Content Management
- Content Production
- Data Led Decisions
- Multi-platform Specialists
- WHY IT MATTERS
Platform data is misleading. And that's putting it kindly.
If you could mark your own homework, you would, wouldn't you? Big tech are the same. Platform data delivers duplicated conversion numbers that inflate ROI and confuse next steps. We fix that.
One source of truth
All channels, all spend, all revenue in a single view and one your finance director can actually read.
Creative clarity
We know which ads are working, which specific elements are driving it, and why.
Profit, not just revenue
Revenue is vanity. Margin is sanity. We act as custodians of your budget, and therefore take scaling decisions seriously.
No wasted spend
When stock runs out, ads stop automatically. When budgets need to move, they move in minutes.
- ATTRIBUTION
We use full-journey data to find more of your best customers, faster.
Understanding what actually drives a sale means looking beyond the moment of purchase. We map the full path, every touchpoint, in sequence, with deduplicated revenue and margin. This means smarter decisions about where to put the next pound.
We unify every channel into a single view
One number that drives every decision we make on your account.
We segment customers by lifetime value
Not all customers are equal. We build ads that scale and find more of your best ones — not just more of anyone.
We find the product combinations that drive the highest order values and repeat purchase rates — then use that to inform how we build campaigns and creative.
Purchase patterns inform what we test next: bundles, catalogue, offers, across both Meta and Google.
We get answers without needing a data team to do it
Our team are experts in ecom data. They know what to query, what good looks like, and what needs further investigation.
- CREATIVE ANALYSIS
We know which ads are working.
We know exactly why.
Most agencies deliver a platform-data ROAS and pat themselves on the back. We drive actual business growth. Which one do you want?
We tag every creative element
Every element of every ad is tracked and measured, hooks, headlines, formats, offers, sentiment. So we know what to keep, what to kill, and what to test next.
We see where audiences drop off
For video, we analyse where attention drops and why. Fast cuts, dark frames, weak openings, all identified and corrected in the next round.
We know what your competitors are running. And where the gaps are
We monitor what's working across your category, the messaging angles, formats, and offers others lean on, so we can find the gaps and own them.
Insights drive the next brief
Every creative cycle is informed by what the last one taught us. No guessing.
- CREATIVE PLANNING
We calculate the exact creative
volume your budget needs.
Ad platforms learn best when fed the right volume and variety of creative. Too little and the system can't find a signal. Too much and budget spreads too thin. We calculate the precise number of concepts, styles and variations your monthly spend requires — so every pound of production budget is matched to what the platform actually needs.
- OPERATIONAL INTELLIGENCE
When stock hits zero, spend stops.
Automatically.
Wasted spend on out-of-stock products is one of the most common and most preventable mistakes in ecommerce. We've built systems that detect the moment a product goes out of stock and suppress it across every active paid channel, before a single pound is wasted.
- THE BIGGER PICTURE
We're building towards profit,
not just ROAS.
ROAS is a platform metric. It doesn't account for cost of goods, fulfilment, returns, or whether a customer stays. We tie ad performance to real business economics, contribution margin, customer lifetime value, and payback period, so growth decisions are made on numbers that actually matter.
WHAT PLATFORMS REPORT
- Revenue (Overstated)
- Day-1 ROAS
- Last-click attribution
The comfortable lie.
WHAT WE MEASURE
- Contribution margin per order
- Customer LTV
- True pay back period