One of our longest-running partnerships — and one that has grown twenty-five-fold across half a dozen channels in the process.
Spyscape builds immersive experiences that push visitors to discover skills they didn’t know they had. Their flagship, SPYSCAPE HQ, is consistently rated New York’s top experiential destination — but that ranking sits inside one of the most competitive attractions markets in the world.
When we started working together, Spyscape’s media spend sat at around £7,000 a month. It now runs north of £175,000.
24000
89
38
% increase in Media spend per month
% increase in revenue, year on year
% reduction in CPC, year on year
The brief
Spyscape wanted to defend their position as Manhattan’s premier experiential attraction — not by spending more for its own sake, but by being clearer about who they were talking to. That meant understanding their audience in real detail, then designing media around what actually moved each group. As the work proved out, the brief got bigger: how far could we take this, and through how many channels?
Our approach
The starting point was audience. We reshaped how the account thought about its customers — building new targets around specific exhibitions and visitor types, rather than treating Spyscape as a single undifferentiated proposition. Then came the testing: more than 150 individual creative assets, run through a structured framework to find the messages that resonated with each group.
We layered business-side data into the picture so we could read true ROAS, not just platform-reported numbers, and restructured campaigns so budget followed the audiences that performed, in the proportions they performed at.
As performance held up at higher and higher spend levels, we widened the channel mix to find the growth that paid social and paid search alone couldn’t deliver — moving into programmatic, digital AR, and an organic strand that worked alongside the paid effort rather than competing with it.
The result
CPCs fell 38% year on year, giving the same budget more reach. Revenue rose 89%. Average order value from paid media climbed 21% — a sign that the right groups were being brought through the funnel, not simply more of them.
Underneath those year-on-year numbers sits the longer arc: a media operation that has scaled roughly twenty-five times since the partnership began, across enough channels to triangulate growth from more than one direction.
In this market, specificity is the asset. Time compounds it.
