Five years of partnership, built on a channel that keeps finding new ground.
easyfundraising is the UK’s largest charity fundraising platform. Over eighteen years it has raised more than £24 million for good causes — built on a model that lets people support the charities they care about simply by shopping online.
17
5
% above their customer acquisition target
years as a Silvertip client
The brief
Charities are competing for attention in an environment that doesn’t sit still. Search is contested, the social and economic backdrop keeps shifting, and the maths of paid acquisition has to work over the long arc of a customer’s lifetime — not just at the point of signup. easyfundraising needed paid search to do more than convert: it needed to bring in customers worth keeping.
Our approach
We audited the PPC account end to end — conversion rates, average order values, retention — and rebuilt it around lifetime value rather than the easier short-term metrics. Automated bid strategies and quarterly account health checks kept the work disciplined.
The other half of the job was structural. We worked alongside easyfundraising’s own teams — marketing, product, finance — so that paid search promoted the right things at the right time, and budgets were anchored to revenue goals rather than set in isolation.
- Full PPC audit and ongoing optimisation
- Lifetime-value attribution baked into the strategy
- Quarterly account health checks; monthly site reviews
- Embedded with the client’s internal teams
The result
easyfundraising beat their customer acquisition target by 17%. Five years on, the partnership has gone beyond hitting numbers — the work has reshaped how PPC is treated strategically inside the business, with the lessons we’ve gathered together feeding back into how the channel is planned, briefed and measured.
