Why Less Is More When Scaling Your Google Ads & Meta Campaigns

Is simplicity the way to go? Scaling Google Ads and Meta campaigns the 'less is more' way" In the ever-evolving landscape of online advertising, performance marketers are constantly seeking ways to optimise their campaigns for better results. One strategy that's...

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How to Integrate AI into Your E-Commerce Business

How to Integrate AI into Your E-Commerce Business

Artificial Intelligence (AI) has become a game-changer in various industries, including e-commerce. Integrating AI into your e-commerce business can revolutionise your operations, enhance customer experience, and ultimately boost your sales.

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What ROAS Should I Be Aiming For?

What ROAS Should I Be Aiming For?

Setting Effective ROAS Targets for Performance Marketing Success   Establishing the right ROAS (Return on Advertising Spend) target is crucial in digital marketing. However, determining the ideal ROAS can be challenging, as it depends on various factors such as...

What Are the Benchmarks of the Advertising Channel for Our Industry?

What Are the Benchmarks of the Advertising Channel for Our Industry?

When it comes to digital marketing, businesses often seek industry benchmarks to gauge the performance and effectiveness of their advertising campaigns. However, finding specific benchmarks for their industry can be challenging. In this article, we'll explore the...

Sizing Up The Market Opportunity For Your Business

Sizing Up The Market Opportunity For Your Business

Fundamental to the future of your business is how many prospective customers there might be for your product or service. Understanding this early on is key to plotting your path to growth. Indeed, it tells you how much you could grow. It informs your strategic...

Performance Max: A New Era in Google Ads Campaigns

Performance Max: A New Era in Google Ads Campaigns

We’ve carried out a lot of testing on Performance Max, and not all of it has been pretty. In November 2021, Google introduced Performance Max, which would change our lives as advertisers forever. With advanced machine learning algorithms and real-time data analysis,...

How to Get the Best Results from Your Performance Marketing Agency

How to Get the Best Results from Your Performance Marketing Agency

As a head of marketing, you understand that your success ultimately depends on your ability to generate leads, acquire customers, and drive revenue. That's why you've likely turned to a performance marketing agency to help you achieve these goals. But, how do you get...

Future of Search: Google Announcement

Future of Search: Google Announcement

Recently, Google announced a number of changes coming to Search, predominantly due to their application of AI. We wanted to provide you with a breakdown of these changes as they are quite significant and will certainly impact search as a whole moving forward. It will...

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