Step 1 of 2

What would it take to hit your revenue target?

Five questions. We will model the monthly Meta budget it takes to get there, whether it is realistic, and the creative that budget needs behind it.

This sets your starting Meta benchmarks — CPM, click-through and conversion rates, audience size, frequency, margin and seasonality. You can correct every one of them once you have the forecast.

Whole business, not just paid. A round number is fine.

What one customer spends on their first purchase.

Are you running Meta ads today?

Your Meta media budget, excluding agency fees. A rough figure is fine.